Local Family Media Brand – Vegas Family Events & Guide

Vegas Family Events website, 2014

Digital Publishing & Community Partnerships
As founder and publisher of Vegas Family Events, I developed the website into a local digital media resource connecting Southern Nevada families with events, attractions, businesses, and community information.

I managed the publication’s editorial and business relationships, working directly with local businesses and organizations to develop mutually beneficial marketing partnerships. These relationships supported business features, event promotion, advertising opportunities, giveaways, community coverage, and sponsored content while maintaining the publication’s focus on useful information for local families.

In addition to ongoing web content, I created and published a free digital e-magazine that expanded the brand’s editorial coverage beyond the website. I was responsible for planning the publication, developing content, coordinating featured businesses and community partners, producing visual material, and preparing the magazine for online distribution.

Promotional Partnerships & In-Kind Marketing

Vegas Family Events regularly partnered with local businesses, attractions, restaurants, and entertainment providers through promotional agreements that included both paid advertising and in-kind compensation.

In some partnerships, products, admission, services, or giveaway items were provided in exchange for agreed-upon promotional exposure. I coordinated these relationships directly with participating businesses, developed the associated editorial and promotional content, and managed giveaways and audience engagement across the website and social media platforms.

Reviews were created from firsthand experiences and provided readers with useful information about local businesses, attractions, and events. Giveaway partnerships were used to increase audience engagement while providing participating businesses with additional exposure to a targeted local audience.

Social Media & Instagram Content

As part of Vegas Family Events, I used Instagram to extend the publication’s local coverage, promote community events and businesses, and connect directly with Southern Nevada families.

I created and published visual content supporting the website, digital magazine, local event coverage, business features, giveaways, and community partnerships. Instagram functioned as part of a broader digital media strategy that connected social media content with website articles, video, email communication, and promotional campaigns.

Vegas Family Events YouTube Channel

I launched the Vegas Family Events YouTube channel in 2010 to expand the publication beyond written content and photography into original video coverage.

During my ownership, I independently produced the channel’s original video content from start to finish. I identified stories and locations to feature, planned shoots, operated the camera, captured interviews and supporting footage, edited the final videos, created titles and graphics, and prepared each piece for online publication.

Video content included local attractions, family activities, events, business features, and community experiences designed to give viewers a visual look at places and activities featured through Vegas Family Events.

The YouTube channel also functioned as part of a larger multimedia strategy. Videos supported website articles, social media promotion, business partnerships, and event coverage, allowing a single story or experience to be distributed across multiple digital platforms.

All original video production featured on the channel during my ownership of Vegas Family Events was shot and edited by me.